A good story, well told, will always gain traction and be remembered by its readers.
To me, the ‘write attitude’ isn’t just about the way you think or the way you look at things, it’s more about how you approach a challenge, how you address an issue and, in my case, how well you can listen.
I’m a writer, and like to think that I have the ‘write attitude’ when it comes to taking a brief, turning it into an idea and then making it work in the marketplace. It’s what I do and have been doing – with great success – for quite a number of years now.
I write with commitment, passion, persistence and purpose.
Although the vast majority of my working career was spent in advertising as a copywriter, I’ve devoted most of the last decade to establishing myself as a published author. It took me a while but I finally found my great love – telling stories and helping others to get their own stories told and into print.
Everyone has a story in them waiting to be told and my role is helping them to get it written and published.
At its core, The Write Attitude, is just me supported by a close-knit group of like-minded colleagues, contacts and resources within the marketing communications and publishing industry – Australia-wide and internationally. I invite these specialist colleagues and services onto projects to help me deliver on a client’s specific needs.
My inner circle includes web designers and developers, art directors and graphic designers, photographers and cinematographers, printers and independent publishers, PR and promotions people – whoever and whatever is needed to get the job done.
But the best thing about dealing with me is that you get me, 100% focused and personally involved, with every project I undertake!